Archetypes in Branding

Archetypes in Branding

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Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit Toolkit for Creatives and Strategists Margaret Hartwell, Joshua C. Chen ... with action, the Rebel seeks to overturn the established order in service ofa more cooperative, accepting and free society. The Rebela#39;s mission isna#39;t always social or political; the mission may be personal when ap- ACTIVIST GAMBLER MAVERICK REBEL REFORMER While the Rebel may not be ... Applea#39;s 1984 Macintosh ad.

Title:Archetypes in Branding
Author: Margaret Hartwell, Joshua C. Chen
Publisher:HOW Books - 2012-08-16

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