4.11 - 1251 ratings - Source

Word of mouth is an amazingly powerful force a€” but how does it really work?. Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But ita€™s easier said than done. As the founder of BzzAgent, a community of more than 400, 000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a successful practitioner, not a theorist. And hea€™s figured out how to measure and harness word-of-mouth without corrupting it. In Grapevine, Balter shows why honest feedback a€“ about books, restaurants, gadgets, or anything else a€“ is more believable than any paid endorser. And he answers some of the most elusive questions in marketing, such as what makes word-of-mouth very different from a€œbuzza€ and a€œviral marketing.a€The Detroit Free Press auto critic, Mark Phelan, had problems with the G6. ... Everyday consumer a€œAthenaa€ posted on Pontiaca#39;s G6 Forum: a€œWords cannot express how VERY disappointed I am ... a€œUpdate the engine and transmission and my own feedback is to update the door panels. ... But it wasna#39;t until the release of a March 22, 2005, story in the Detroit Free Press that the truth hit about the power of thisanbsp;...

Author: Dave Balter
Publisher:Penguin - 2005-11-03

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA